Influencer marketing is a technique that focuses only on “influencer” (which we shall cover soon) rather than targeting a huge crowd. It is a simple concept to identify the potential buyers and direct marketing activities around these influencers. It is also a long back traditional technique that TV commercials used to experiment us. For instance, TV commercials used actors or some famous people to influence the products, same theory is applied in digital influencer marketing.
A person who has the power to influence a society through social media or traditional media.(people with recognition)